Address Verification Service (AVS) is a service that compares the personal address
and billing information provided by a customer at the time of a transaction, against
the information the cardholder's issuing bank has on file, to help determine if
the transaction is valid.
Any merchant that processes “card-not-present” transactions increases their risk
of potential fraud. Mail orders, telephone orders and Internet orders do not allow
the merchant the benefit of obtaining the cardholder's signature. By comparing the
billing address (street address and zip code) information supplied by the cardholder
against information on file with the card issuing bank's database, the merchant
gains additional information to help identify a possible fraudulent transaction.
The AVS response code corresponds to different degrees of matching data. The service
is only available for U.S. street addresses.
AVS is a useful tool to help protect the merchant from fraud transactions.
Learn more about AVS.
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